q=john+a.quelch+%3D%E8%90%A5%E9%94%80%E7%AE%A1%E7%90%86%EF%BC%9A%E6%95%99%E7%A8%8B%E4%B8%8E%E6%A1%88%E4%BE%8B&searchType=standard&isFacet=true&view=standard&searchWay=author&rows=10&sortWay=score&sortOrder=desc&searchWay0=marc&logical0=AND
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John A.Quelch =营销管理：教程与案例